CalleeExpress is an innovative VAS to allow Called party (B-Number) to display a customized message on
Calling Party (A-Number) mobile phone through a flash SMS. Message will be displayed during the
call setup.

The purpose of this service is to facilitate of differentiated and fresh ne VAS service that will enhance experience of MNO subscribers.

This created a fresh new way of utilising Flash SMS and creating additional VAS revenue stream for MNOs and enhance MNO position as a market leader