Many businesses around the world are being challenged to explore Africa as the continent takes on the position of being the “new business frontier.” Exploring business opportunities in Africa through value added services offered by mobile network operators is a very daunting task, especially when a business is not familiar with the intricacies of executing these services and understanding the African market.
InterVAS Limited offers unique value added services that support a business’s mission to grow revenue and increase market share across Africa. Our product and services offering for enterprises include: Mobile marketing services, Bulk SMS services, Premium SMS services, USSD code services, Integration services, Software Development services
Our voice products have been specifically designed to significantly boost mobile network operators’ declining voice revenue streams in the advent of the growth of OTT services like WhatsApp.
Our SMS products are not only innovative, but have been tried and tested to improve revenues, increase savings, reduce network congestion and eliminate misuse of domestic off-net interconnections.
Our data products have been specifically designed to significantly boost mobile network operators’ declining voice revenue streams in the advent of the growth of OTT services like WhatsApp.
Mukuru is a secure and effiecient way of sending money across borders in the most shortest and convenient way to currently the following countries : Zambia, Zimbabwe, South Africa, India, Kenya, Lesotho, Malawi, Bangladesh, Cameroon, DRC, Ethiopia , Ghana, Mozambique, Namibia and Pakistan. Their service was provided via website and mobisite hence could not reach low end market users.
In order to reach the low end market users, a USSD based money remittance solution was provided as an alternative. This solution allows self-service for Mukuru's clientele
Service is running
Water Utilities Corporation is the only water supplier in Botswana and had faced numerous challenges due to their manned customer service department. High numbers of office walk-ins and delayed payments by clientele were recorded hence low cash flow for the corporation.
An omni-channel USSD water bill payment system was introduced, allowing clientele to track their water bills and make payments on their mobile handsets.
The Water Utilities Corporation brand is now a house hold name due to their unique USSD solution. Traffic volumes amount to over 1 million each month registering over half a million pula in revenue for each quarter.
Just Gospel is a singing competition aired on Botswana television. The weekly eliminations and overall winner is dependent on the viewers’ opinion hence the need for an effective solution that allowed a wider audience to be reached.
An SMS Voting solution was introduced and this allowed the viewer to send a key word to a designated SMS shortcode so as to vote for their favourite contestant.
The solution became a key marketing tool for the competition as over 150,000 SMS votes were registered during the course.
A multinational beverages company's USSD based competition is one that is aimed at helping it achieve revenue growth in the organisation, whilst building brand equity. The competition is normally run in different countries across Africa including Botswana; whereby customers in Botswana stood a chance to win different prizes by participating in the competition.
A USSD short code was provided for a 3 month competition. Each time a mobile subscriber bought the multinational beverage company's product during the competition, he/she would have to enter a unique code at the back of the cap to a dedicated USSD short code in order to enter the competition and stand a chance to win.
The multinational beverage company's competition registered over 5,000 competition entrants in Botswana.
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